o u r s t o r y
Farron Elizabeth began in Venice Beach, California, during the summer of 2003.
Founder/Designer, Farron Walker, moved from Northern California to Los Angeles in the Fall of 1999 to attend the Fashion Institute of Design and Merchandising (FIDM). She graduated in the Summer of 2001 and immediately started working in the industry. After three years of working as an Assistant Designer/Production Manager for a small knit clothing company in downtown Los Angeles, Farron felt it was time to put the education she had completed along with the hands-on industry knowledge she had acquired to work for herself. She began making custom knit skirts out of her Abbot Kinney apartment.
Farron selected only the softest fabrications (modal/lycra & french terry/lycra) for her clothing emphasizing her vision of elegant comfort apparel. The focus of each of her designs is to achieve a style, a fit, and a level of comfort that allows the wearer to move throughout her busy day, and then transition into evening with ease and a pair of heels.
Inspirations behind many of the designs come from old movies ranging from the 1950's (Glen Miller Story), to the 70's (Beyond The Valley of the Dolls), and up through the early 80's (Scarface).
Nature has also been a huge source of inspiration for Farron. Her prints are a collection of natural themes ranging from birds, to starfish, to the random shadows of flowers; all with a somewhat abstract twist.
And producing all garments domestically is a strict philosophy of FARRON ELIZABETH.
After falling in love with the Central Coast, Farron moved from Los Angeles in the Spring of 2012. She began scouting around for her first retail location. She was not familiar with the town of Atascadero, but she found herself charmed by the quaint downtown. Farron opened her boutique In April of 2015. You will find not only Farron Elizabeth originals (only available online or at her retail location) but also a wide variety of very affordable knits, denim, jewelry and other fun accessories. The goal of FARRON ELIZABETH has always been to produce good quality clothing made in the United States that can be purchased at an affordable price.
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